Welcome to DonateSmarter
We started a few years back as “It Matters to This One”, to learn more about the challenges non-profits face, fundraising regulation and what donors really want. You know what we found? Most charities are a few highly motivated people who share a passion and want to make a difference, and most donors are people who may not have a lot to give, but are happy to help and motivated to make a difference...
Altruism: “behavior that benefits others at one’s own expense”.
Sounds simple enough: Do a good deed. Tell your story. Let others help. Repeat. Of the 385 Billion dollars donated to US nonprofits in the 2104, 75-90% of it the came from individual donors. But try to increase the scope to help more people and it gets complicated... Very complicated. And we kept hearing the same questions: Why does doing good have to be such hard work? Why can’t donors see exactly where their donation goes? How can people see their real impact on the causes they support?
That got us thinking… Make fundraising easier, less expensive and more transparent for charities and accessible and more fun for their donors. Most important, show donors their impact and help people who want to donate, donate smarter. See what we did there?
Donate Smarter... was born to eliminate the high cost of donor acquisition, engagement and retention allowing charities to handle unlimited donors professionally and cost effectively. We encourage the continuity of each donor /project relationship by providing systems which allow the charity to treat all donations, small or large, with the same importance and therefore all donors, with the same respect.More about your "Wow" and less about your wallet. By focusing on the personal impact you have on a project, we can make it more about your "Wow" experience and less about your money. Free tools like Donor Impact Tracking, automatic updates, electronic receipts, P2P pages, Pledge of Support systems allow donors and charities to collaborate and build their relationship over time. As the donor / charity relationship grows the potential for positive impact grows. We are building a community based on individuals making a continuous meaningful positive impact locally, nationally and around the world. Join us!